If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today.

Implementers aren't considered bozos anymore.

Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.

Timing in life is everything.

In many cases, jobs that used to be done by people are going to be able to be done through automation. I don’t have an answer to that. That’s one of the more perplexing problems of society.

Everything at Apple can be best understood through the lens of designing. Whether it’s designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Apple no longer builds any products. When I was there, people used to call Apple “a vertically integrated advertising agency,” which was not a compliment.

The Japanese always started with the market share of components first. So one would dominate, let’s say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

I have found that I always learn more from my mistakes than from my successes. If you aren’t making some mistakes, you aren’t taking enough chances.

The news of my pregnancy spread like a forest fire in summer.